Taking Brands Into Games & Apps

Ghostbusters in Hero Zero and Liverpool FC in Score!

We increase engagement, retention and monetization in any game or app by delivering most suitable branded content to developers and making licensing fast, simple and cost-effective. Millions of branded items have already been sold through Iconicfuture resulting in a significant increase in game and app downloads.

Our 360 degree service and proprietary licensing platform allow simple brand-to-game matching, deal negotiation, asset approval and fully automated sales and royalty reporting.

We are hiring

Get simple, fast and cost-effective access to unlimited top entertainment brands for games and apps

Boost engagement

by attracting fans and followers

Enhance retention

by enabling users to interact with brands they love

Maximize monetization

by turning engagement into revenue

Success stories

We'd love to thank the team at Iconicfuture for their facilitation of our Star Trek deal. The process was smooth and painless, and their continued support post signing shows them to be a world class licensing group I'd recommend to any growing company.

Colin Elphie Coyle Creator & Chairman, Lightmare Studios

Great work guys! Thanks for all your help - this has been without doubt the easiest licensing opportunity I've dealt with.

Gareth Jones CEO, Playdemic

Iconicfuture is pioneering a new dimension for license acquisitions, making it easy for game makers to categorically pick and choose mass market brands that will enhance the experiences they are creating.

Mel Kirk VP Marketing, Zen Studios


Whether you want to develop a new game based on a popular film or promote user engagement by integrating relevant IP into an existing game, the intuitive user interface of our LaunchPad makes it easy to discover and secure licensable rights. Completely scalable and backed by extensive licensing support, Iconicfuture’s LaunchPad simplifies the licensing process for game and app developers at every level.

Iconicfuture licensing technology for developers of online, social and mobile games
  •   Prepare strong proposals for Licensors using our guided online pitchbuilder
  •   Register your games and apps to get customized brand recommendations
  •   Negotiate and sign licensing contracts with multiple licensors
  •   Access artwork and style guides of secured rights
  •   Manage asset approvals and marketing activities for all of your integrations
  •   Use our API and analytics tools to track sales performance

Why LaunchPad?

  •   Access fantastic brands from the worlds of entertainment, sport, TV, music, fashion, games and much more
  •   Improve key metrics (i.e. conversion, retention, ARPPU)
  •   Decrease user acquisition costs
  •   Create innovative co-marketing and PR campaigns to increase awareness


Listing your content in our online rights directory exposes your brand to our vast network of game and app developers, giving you access to millions of games and app users. Using the Iconicfuture LicensePad simplifies and optimizes your activity in the digital space, generating higher revenues and promoting audience engagement.

  •   Evaluate and provide feedback on pre-vetted proposals from multiple developers
  •   Negotiate and sign deals from various partners through one easy-to-use channel
  •   Manage approvals for branded assets and marketing activities in real time
  •   Track performance of your launched content using our analytics tools

Why LicensePad?

  •   Reduce your legal and administrative costs using our one-stop-shop for multiple licensing opportunities
  •   Partner with established game and app developers to build your brand’s digital presence
  •   Broaden your audience and increase brand engagement and exposure
  •   Maximize revenues for your interactive licensing category
Iconicfuture licensing technology for developers of online, social and mobile games

Latest Launches

CocoPPa brings Care Bears to smartphone and desktop

The Care Bears are now available on CocoPPa. With new customized wallpapers and icons you can turn your smartphone into the Kingdom of Caring. The Care Bears also come to the desktop now with CocoPPa’s PC app.

CocoPPa is available now on Google Play, iOS and PC.

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TabTale has launched their latest app with Iconicfuture -Winx Club: Mythix Fashion Wings!

Play with Bloom, Tecna, Musa, Flora, Stella and Aisha and design their brand new Mythix Wings! Choose a Winx and start styling your very own wings: select shapes, stickers and patterns, and paint them in your favorite colors! Free your creativity to customize your Mythix Wings exactly as you like!

Winx! is available now on Google Play and iOS.

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Upcoming Conference

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Meet us at Develop

Iconicfuture will be attending Develop:Brighton on July 15th. Please contact us if you would like to schedule a meeting to discuss your licensing requirements. read more

Latest News

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It's all about retention

Retention is a fancy word for describing people coming back to your game. CCO and founder of Epic Owl Risto D. Holström discusses the two main aspects of retenti... read more

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The licensing expert discusses why great developers should 'stay foolish'

Continuing their look at the companies that help make the Develop Awards possible, Develop Online spoke to licensing provider Iconicfuture’s CEO Clemens von Berg... read more

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Iconicfuture announces strong additions to its management team

Hamburg – Clemens von Berger has been appointed CEO at Iconicfuture. In addition to his core competencies strategy, corporate development and M&A, he will now... read more

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Iconicfuture to present licensing prize at the Develop Awards 2015

Iconicfuture and NewBay Media are excited to announce their partnership for this year’s Develop Awards. Iconicfuture has signed on as a sponsor for the event on... read more

Have a question or just want to say hello?

Drop us an email at info@iconicfuture.com

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