About us

Established in 2011, Iconicfuture is a technology company who provide brand licensing solutions for developers of games and digital applications. The unique Launchpad licensing platform enables developers to access to a range of IP that can be used to create branded virtual items in online, social and mobile games. The Hamburg-based company has partnered with a range of licensors from the fields of sport, entertainment, fashion, celebrity and much more.

Licensed virtual items enable gamers to engage with brands they are passionate about, and offer a new way for games to increase revenue and reduce marketing costs. Licensors are able to extend the reach of their brands into an exciting new space, influencing broad audiences of passionate gamers across multiple platforms.

Iconicfuture Management Team

Alex Alanson

Alex Alanson

General Counsel

Alex Alanson is an English-qualified lawyer, having initially spent seven years as a corporate/commercial lawyer in London and Brussels with city firm Ashurst. Alex left private practice to focus on the exploitation of sports and entertainment rights on emerging/digital platforms, and has since undertaken major pan-European projects for MGM Studios, the BBC, Blyk and AOL, and for various businesses in the mobile and on-line sector. He is a former international oarsman and triathlete, a keen cyclist, and distinctly amateur Angry Birds and Plants v Zombies player.

Sharon Bennett

Sharon Bennett

SVP of Business Development & Licensing

Sharon is SVP of Business Development & Licensing where she is responsible for content strategy and acquisition. A seasoned marketing and licensing veteran with broad expertise in the consumer products, entertainment, and media industries, Sharon most recently was President of Bennett Branding, a boutique brand licensing agency specializing in brand extension and partnerships. Previously, Sharon was SVP of Global Licensing & Strategic Partnerships at Discovery Communications where she was responsible for worldwide licensing operations for Discovery's cable networks and signature brands, including Discovery Channel, Animal Planet, TLC, and more. There, she significantly raised Discovery's profile as a major industry licensor and leader in reality entertainment while transforming the licensing division to profitability.

Moritz Burmeister

Moritz Burmeister

Director Operations

Moritz is a sports enthusiast and passionate kiteboarder. His team of Product Managers oversees all aspects of development and launch of Branded Virtual Goods with the game developers who partner with Iconicfuture. In addition he supervises the business with sports licensors, especially the extensive range of football cooperations. Moritz has received his MBA in Media Management from Hamburg Media School.

Lou Fawcett

Lou Fawcett

VP Games

Lou's background spans over 20 years as a global entertainment executive, with a focus on digital content monetisation, brand engagement and international business strategy. As Head of Casual Games at Eidos Interactive, Lou was one of the first console publishers to embrace the (then) embryonic casual gaming market, bringing iconic pay-to-play brands such as Diner Dash to a mass market retail audience. Lou runs the Games division for Iconicfuture, where she is responsible for providing licensing integration solutions to development partners for Branded Virtual Items in games and apps.

Thomas Liebscher

Thomas Liebscher

VP Technology

Thomas is a proven technology leader in dynamic, high growth software companies building large-scale internet and mobile solutions and is an expert in assisting organizations making the transition from traditional software development processes to more agile techniques. Previously he was CTO at Mondia Media Group, provider of a leading global all-in-one digital entertainment solution. Before Mondia Media Group Thomas served in various industries from business software to healthcare and education, since 2002 mostly in the role of a CTO. Thomas received his Master in Computer Science from the Technical University in Dresden.

Thomas Martens

Thomas Martens

Co-Founder and Chairman

Thomas is Co-Founder, Chairman and Investor of Iconicfuture. He has more than 23 years of experience in the international sports marketing and licencing industry. Thomas built the international football division at Bertelsmann┬┤s Ufa Sports in the 90┬┤s (today known as Sportfive) having acquired and managed worldwide media and marketing rights to some 120 European football clubs and 22 European football federations. Thomas has thereafter established and built various companies in the sports and gaming industries. As an example, he has built Global Sportnet and sold a part to Apax Partners and then on to the WPP Group, where he stayed for 7 years as CEO for sports and where he created various international joint ventures with other leading media and advertising companies from within the WPP Group.

Christian Weddigen

Christian Weddigen

Chief Executive Officer

Christian has been in the sports and media industry since 1996. From the first day he has supported Iconicfuture as CFO, until June 2012 in a double-function together with his role as CFO of Triumph Media Group. Prior to TMG he worked at Sportfive for more than 10 years in leading F&A positions, latterly as CFO. He has vast experience in financial structuring and modelling in the sports industry, having founded and managed as MD the subsidiary Sportfive Financial Services in 2006. Prior to Sportfive, Christian worked at Premiere (now Sky), the German pay TV operator, for three years. He holds a degree in business administration. Christian is a passionate player of computer simulation games.